![]() Other options to diversify digital spend include Snapchat and Pinterest. ![]() Moreover, TikTok’s CPM (Cost Per Thousand Impressions) is $8 compared to Meta’s $14 CPM. On accounts with 100k followers or more, the engagement rates tell the story: TikTok stands at 5.3% compared to Instagram‘s 1.10%. It’s particularly effective in reaching younger, tech-savvy, and highly engaged audiences. ![]() TikTok has emerged as a game-changer for digital advertisers, offering a unique and dynamic platform to diversify marketing spend. The time has come to look beyond the behemoth of Meta.
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